What data Moveno collects and why

Moveno collects only what it needs to track your nutrition, and stores your data privacy-first inside the EU.

How it works

1. Create an account with email and password (Apple or Google sign-in may still be disabled in this beta) — this stores your email address and login session.
2. Complete onboarding by entering your profile (height, weight, age, sex, activity level and your goal) — we use this to calculate your daily calorie and macro targets.
3. Log meals by photo, barcode, or search — Moveno stores the recognised foods, your corrections, weight entries, and any meal photos you save.
4. Set any dietary preferences or allergen filters — these are stored to filter your food results.
5. Optionally allow anonymous analytics or country detection — these are extra, optional data types you opt into.

Good to know

• Account data: your email address, an encrypted password, and your login sessions.
• Profile data: height, weight, age, sex, activity level, and nutrition goals.
• Health-related data is treated as sensitive (GDPR Art. 9): dietary preferences, allergen filters, weight entries, food logs, and meal photos.
• Scanning data: barcode scans, AI food-recognition results, and your corrections.
• Usage data: anonymous app analytics — only if you allow it.
• Location data: only your country code (e.g. NL, DE) — only if you enable country detection. GPS coordinates are never stored.
• Consent records: your choices with timestamps.
• Storage: your core data is held in the EU (Frankfurt); meal photos are stored in the EU region.
• Exception for meal photos: for food recognition they are sent to AI services (Google, Anthropic) under EU Standard Contractual Clauses (SCCs).
• Age: Moveno is intended for users aged 16 and over.

Common questions

Does Moveno store my photos? Saved meal photos are kept up to 18 months; they are also sent to AI services to recognise the food.

Is my weight or food data sold or shared with advertisers? No — health-related data is never shared with advertising partners or used for marketing.

Why does the app ask for my height, weight, and age? To calculate your personal calorie and macro targets.

Which companies process my data? The list of named partners and EU infrastructure is in the privacy policy.