Managing analytics and marketing consent

Analytics are off by default and always anonymous; your health data is never shared with advertising partners.

How it works

1. During onboarding, on the account-creation screen, you choose whether to allow analytics — this option is off by default, so you have to opt in.
2. If you allow analytics, the app begins collecting anonymous usage data immediately. If you do not, no analytics code runs at all.
3. For marketing and advertising consent on the website, use the cookie banner to accept or decline the analytics and marketing categories.
4. You can withdraw marketing consent at any time via Cookie Settings, without losing access to your account.

Good to know

• Analytics consent is off by default — Moveno captures no events until you opt in.
• Analytics is anonymous app-usage data only, via a processor hosted in the EU (Frankfurt).
• Your health data (food logs, weight, dietary filters, profile, meal photos) is never sent to advertising partners such as TikTok, Meta, or Google Analytics.
• What is sent to ad partners for attribution is limited to a one-way hashed email or phone number, the event type (e.g. sign-up), and a unique event ID — never any health field.
• Your choices are recorded with a timestamp; your analytics choice is also stored securely on your device so the app can check it instantly at launch.
• Withdrawing marketing consent does not affect your account access.

Common questions

How do I turn off analytics? They are already off by default; you control them at the account-creation step and via the cookie settings on the website.

Is my food or weight data used to target ads? No — health data is never shared with advertising partners.

I declined analytics but the app still works — is that normal? Yes — analytics is optional and the app works fully without it.

What does Moveno actually send to TikTok or Meta? Only a hashed email or phone number, the event type, and a dedup event ID — no health data.